About Us

A captivating estate in the heart of Tuscany, located atop a hill in Castelnuovo Berardenga, in the province of Siena, surrounded by the peaceful Tuscan countryside. Fontanelle Estate is the Bolfo Family’s brand, which includes Hotel Le Fontanelle (5-star), the Vallepicciola winery, and the new 5-star luxury hotel, The Club House, inaugurated in May 2022. We offer a unique experience, focused on luxury and relaxation, in a place of exceptional beauty.

Location

Castelnuovo Berardenga, Siena, Tuscany

Employment Type

Full-time, on-site.

Position

We are looking for a creative and motivated Social Media Manager to join our Sales & Marketing department, managing and developing our online presence. The ideal candidate has experience in the hospitality sector and is skilled in creating high-quality content to convey the uniqueness of our brand and attract an upscale international audience.

Key Responsibilities

• Manage and monitor the hotel’s social media profiles (Instagram, Facebook, LinkedIn, etc.), ensuring alignment with the brand image.
• Collaborate with internal and external teams to develop editorial plans and digital campaigns to promote the Estate’s various business units.
• Create original content (photos, videos, texts) for the brand’s online and offline communication channels.
• Track and analyze performance metrics, providing regular reports.
• Engage with the online community by responding to comments, questions, and reviews while maintaining a consistent tone of voice with the brand.
• Monitor and collaborate with influencers and content creators.
• Stay updated on social media and digital marketing trends to implement new ideas and enhance the brand’s presence.

Requirements

• Degree in humanities and/or economics (Communication, Marketing, Economics, etc.).
• Minimum of 3 years of experience in a similar role, preferably in the hospitality or luxury sector.
• Excellent knowledge of social media platforms (Instagram, Facebook, LinkedIn, etc.) and their functionalities.
• Creative writing and storytelling skills for an international audience.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and performance analysis tools (Google Analytics, Insights).
• Proficiency in Microsoft Office and preferably in Adobe Suite (InDesign, Illustrator, Photoshop).
• Strong knowledge of native video editing tools.
• Basic graphic design and photography skills are a plus.
• Ability to identify trends in communication and digital marketing.
• Excellent organizational, problem-solving, and time management skills.
• A team player with the ability to contribute to common goals.
• Fluent in English (C1 level or higher).

What We Offer

• A dynamic and stimulating work environment in an exclusive location.
• Opportunities for professional growth and continuous training.
• Full-time position with a salary commensurate with experience

Further details will be provided during the interview.